SUCCESS AT EVERY LEVEL
two prime properties, two prime examplesTwo of YTL Hotels’ properties, in particular, attest to its success. One is a business-class hotel, the other a world-class luxury resort and each one is considered the best in its category. Together, they also help showcase the company's vast range.
Vistana Kuala Lumpur, which began operations in 1996, was designed as a moderately-priced hotel addressing the needs of Malaysian and regional business travellers. In a short time, it has risen to become a major player in Malaysia's hospitality industry.
The hotel's popularity is evidenced by its occupancy rate, attaining an average of over 90% for its first two years of operation. And despite the country's recent economic volatility and increasing competition, Vistana's occupancy consistently exceeds that of its competitors by over 20 percent.
Since its inception, Vistana has proven itself to possess a formidable potential for strong earnings. And efforts to establish and strengthen its presence as a chain throughout Malaysia are well underway. Today, you will also find the similar warm Vistana hospitality in Kuantan and Penang.
At the luxury end of the scale is the award-winning Pangkor Laut Resort - voted the top 2 island resorts in the world by the U.K. Conde Nast Traveller magazine in 1999, voted in 1997 as one of the world's top 5 resorts by readers of International Business Traveler magazine. Nestled amidst the exotic surroundings of the Malacca Straits, it is an international jetsetter's haven of luxury villas sprawled over the lush tropical greenery of a private island.
Pangkor Laut's concept of "one island, one resort" has validated YTL's ability to precisely cater to the needs of its customers. Like the Vistana, it also performs well, outpacing all other Malaysian resorts in its class.
product versatilityAdding to the company's impressive credentials within Malaysia are several other operations. Each is very different in nature. Each one unique.
The company jointly owns the Eastern & Oriental Express, the Asian cousin of the legendary Venice Simplon Orient Express. The service runs from Singapore to Thailand, traversing the entire length of the Malaysian peninsular.
In 1997, the company added Kuala Lumpur's first luxury boutique hotel to its portfolio when The Ritz-Carlton Kuala Lumpur opened for business in December. It has quickly gained a reputation for a level of service never before experienced in the city.
going internationalIn addition to supporting and managing its own properties, YTL also believes in continual expansion. Its expertise in strategically identifying potential niche markets allows YTL the capacity to expand by investing in existing high-growth sectors.
One aspect of YTL's expansion strategy is to establish alliances with partners in various countries. By tapping and building on their existing infrastructure, it actively identifies attractive investment opportunities, where it can play a significant role in lending its expertise, experience and operational skills.
In its first venture abroad, YTL Hotels has taken over joint ownership of The Surin Phuket, a five-star resort on Thailand's most famous holiday island. Drawing on the experience gained from operating Pangkor Laut, the company is developing the property into one of the more exclusive retreats at one of the most popular tourist destinations in Asia.
Within the growing resort and leisure industry in general, YTL Hotels will continue to acquire relatively new niche markets. One of the company's strategies will be to focus on select locations with geographical appeal - for example, in developing game parks on the vast and scenic grasslands of the African continent.